Pottery 32
We sat down with the founder of Pottery 32, Rich Brown, to discuss his national pottery road trip!
Pottery 32
Bringing a Technology Startup’s Announcement to Life Through Cinematic Video
Atlanta, Georgia | Pottery & Ceramics
Service Provided: ZOOM
The Challenge
Pottery 32 had an ambitious vision: take a road trip across the United States to visit and connect with fellow potters, discovering the people, places, and stories shaping the American pottery community.
To bring that vision to life, they needed more than an explanation of the trip.
They needed a story people could believe in—and support.
The challenge was to create a crowdfunding video that could communicate the heart of the journey, introduce the vision behind the project, and inspire viewers to become part of the adventure.
The Approach
Three Lens Studios developed a focused crowdfunding production centered around storytelling, personality, and the spirit of exploration.
Rather than presenting the road trip as simply a travel itinerary, the video focused on the larger purpose behind the journey: connecting with other artists, celebrating the craft, and discovering the people and stories behind pottery across America.
The production was designed to make the audience feel as though they were being invited along for the journey—creating an emotional connection between the project and the people being asked to support it.
The Result
The finished crowdfunding video gave Pottery 32 a compelling visual centerpiece for communicating its vision and inviting an audience to participate in the journey.
By combining the personality of the project with its larger creative purpose, the video transformed an ambitious national road trip into a story people could understand, connect with, and support.
A road trip became a story.
A story became an invitation.
What We Created
VIDEO
Crowdfunding campaign video
STORYTELLING
Project vision, mission & personal narrative
CREATIVE DIRECTION
Exploration, community & the American pottery tradition
CAMPAIGN ASSET
A central video designed to introduce and promote the crowdfunding campaign
Every Journey Starts With a Story.
Give yours a reason to be remembered.